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How it works

The Lime CRM Newsletter add-on will make marketing activities available in Bizwizard. This means that you can select a list of recipients from those marketing activities from Lime CRM when composing and sending your newsletter.

Campaign/mailing list

E-mail campaigns created in Lime CRM will appear in Bizwizard mail module when selecting recipient lists. The user must select which campaigns that should be available for selection in Bizwizard. This is done when logged in to BizWizard (each customer has their login page available at https://app.bwz.se/customer).

Statistics

Mailing and recipient data is available on each mailing and recipient. On the recipient you can see if it has been sent, opened, clicked or bounced. On the mailing you can view HTML tabs for statistics and the mailing layout.

Opt-out handling

All Lime CRM persons have a field indicating their global opt out status which will be updated if a total opt out is registered in BizWizard. The global opt out flag cannot be set or cleared using Lime CRM and exists for viewing purposes only.

Bounce data

All Lime CRM persons have an "hard bounce" checkbox which indicates whether or not Bizwizard has succeeded in sending email to the person using the specified address.

  • Hard bounce: Permanent problem sending email to the address, probably due to an incorrect address.

Technical

The Lime CRM Newsletter integration add-on is a .NET 4.0 based application implemented as a Windows service. It uses the Lime CRM Web Service (SOAP) or REST API depending on hosting to communicate with Lime CRM.